Terms of service
Last updated 25 August 2026. These are the terms for CartPass, run by Serious Studios Limited, a New Zealand company. By creating an account, buying a panel, or subscribing to monitoring, you agree to them.
What CartPass is
CartPass counts where consumer AI sends shoppers, and tests whether an AI shopper can buy from a store. Three things: a teaser, a paid panel, and monitoring.
A teaser is the one nobody asked us for. We put a shopper's question to the AI engines and record which stores they name, which sends no traffic to your store at all. We read your public pages the way a crawler does, and make at most one shopper-shaped visit. Nothing in it comes from you: no competitor list, no questions of your choosing, and no recurring sweep. What we send back is a free summary at an unlisted link.
A paid panel runs on your say-so. You name the competitors and the questions a shopper would ask. We put those questions to the AI engines repeatedly, from the places your shoppers are in, and report the counts — how often each store was named, out of how many answers, and how wide a range that count leaves open. We also compare what the engines said about your prices, shipping, delivery and returns with what your own site says.
If you consent to it, a panel also runs a journey battery: real AI shopping agents sent through your store. They try to find a product, pick a variant, add it to the cart, and reach checkout. We record how far they get. Journeys are read-only. Agents stop at the payment screen. They never place an order or enter payment details.
Monitoring is a subscription. We re-run your panel each period by the same method as the first time, and report what moved.Results are evidence, not a guarantee. AI agents are non-deterministic and stores change. A pass does not mean any agent or platform will buy from the store. A fail does not mean they will not. Our recommendations are not legal, security, or compliance advice.
Your account
You need an email and password to create an account. One human per account. No bot-created accounts.
You are responsible for everything that happens under your account. If you think someone else has access, tell us straight away at hello@cartpass.ai.
Claiming a store
You can claim a store domain. You must operate that store or be authorised by the operator.
We check claims manually. We can refuse or revoke a claim. A false claim ends your account. We may also tell the real store operator.
What you allow us to do on your store
When you ask for a panel or claim a store, you authorise our crawler (CartPassBot) to:
- browse the store
- search
- open product pages
- choose variants
- add items to the cart
- start checkout
- fill forms using synthetic identities whose emails end in
@cartpass.ai
Agents stop before payment. They never complete a purchase or enter real payment details.
You are responsible for any side effects in your own systems. That includes abandoned-cart emails, short inventory holds, and fraud flags. Tell your team and your bot-defence vendor that our agents will be visiting.
We also look at stores nobody has asked us to look at, at most once as a teaser: we ask the AI engines where they send shoppers (no traffic to the store), read public policy pages the way a crawler does, and make at most one shopper-shaped visit. There is no recurring sweep. Those reads follow any robots.txt rule a store publishes for AI shopping agents by name or for CartPassBot, and stop on request. Details are on our contact page.
Paying
Prices and currency appear at checkout. Payment is taken by a third-party payment processor. Any tax that applies (such as GST) is shown before you pay.
A paid panel unlocks as soon as payment succeeds.
Monitoring is billed at the start of each period until you cancel. You manage billing through the portal in your account. If we change the price of an existing subscription, we will email you at least 30 days ahead.
Refunds and cancellation
If a run fails for a reason on our side (our systems errored, or it did not return enough for us to report), we will re-run it or give a full refund.
If the store blocked the agents, that is the result. It is not a failed run.
If you are unhappy for any other reason, email us within 14 days. We will sort it out, usually with a refund.
You can cancel monitoring at any time. Cancellation takes effect at the end of the period you have already paid for. There are no further charges. If we charge you by mistake after you cancelled, we will refund it on request.
Your panel report
You may share a panel report inside your organisation and with the agency, developer, or platform that is fixing the issues.
You may not resell the report, publish it in full, or present it as your own independent assessment.
What is ours and what is yours
We own the CartPass service, our methodology, scoring, and report design.
You own your store and its content.
You grant us permission to capture and keep screenshots and page content from your store so we can produce and maintain the report and for aggregate research. We may publish anonymised, aggregated findings. We will not name a store without asking first.
Changes, and ending things
We may change or retire features. If a change materially affects something you have already paid for, we will notify you first.
We may suspend or close accounts for breach of these terms, false claims, or misuse of the service or anyone's store.
You may close your account by emailing us. How we handle your data is set out in our privacy policy.
Our liability
The service is provided as is. To the extent the law allows, we have no liability for indirect or consequential loss, including lost sales, profits, or data. Our total liability is capped at the fees you paid us in the 12 months before the claim.
If you acquired the service for business purposes, the Consumer Guarantees Act 1993 is excluded under section 43. The parties agree this is fair and reasonable.
Nothing in these terms excludes rights that the Fair Trading Act 1986 or any other law says cannot be excluded.
Law and disputes
These terms are governed by the laws of New Zealand. Any formal dispute will be handled in the New Zealand courts.
Before taking any formal step, you must email us and give us 30 days to try to resolve the issue.
Contact
Serious Studios Limited, New Zealand. Email: hello@cartpass.ai.